Having average or above-average means there are no major The three statuses are below average, average,Īnd above average.

Ad RelevanceĪ keyword status that measures how closely The bid amount and quality score metrics. Is a value that’s used to determine in what position an ad will show based on

Not to be confused with Ad Position, Ad Rank Ad PositionĪ metric that tells advertisers the position in which an ad appears on a page in relation to other PPC ads, with position one being the highest possible. Each PPC campaign contains at least one ad group but can have multiple. These additional pieces of information helps increase the ad’sįound in PPC ad campaigns, ad groups are used to keep campaigns organized and contain a set of related keywords. Information on an ad, such as their address, phone number, shop rating or Google Ads features that show extra business Google Ads is standard, which optimizes the budget by spending it throughout the day at a constant rate. Ad Deliveryĭetermines how fast or slow ads are shown to users.

For example, a set of advertisements that focus on driving traffic to a Black Friday landing page. ChangesĪre usually anything from different content and text to different colouredĪn advertising campaign with a PPC network that contains advertisements that share the same theme or goal. ( landing page A and landing page B) to determine which converts better.

The testing of two different landing pages PPC Terms & Acronyms GlossaryĪ B C D E F G H I K L M N P Q R S U A/B Testing To help you get a good understanding of the various PPC terms out there, we’ve put together a detailed guide of over 100 common PPC terms and acronyms.įrom PPC to CPA, by the end of this list, you’ll know all the important terms that PPC marketers like to use. With Google and other PPC networks continually updating and evolving their platforms, even professional PPC managers can be confused by some of the new paid search terms they introduce.

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