Hence, users can’t create a Blend Playlist on a desktop or laptop. On the other hand, you do have to be on a mobile device to use it. All you need is an account – whether free or paid – to access Spotify Blend. Thankfully, Spotify doesn’t limit this cool collaborative feature to premium subscribers. And because of that, one might think it’s only for paying customers. The Spotify Blend playlist feature is a pretty cool experience unique to Spotify. It also provides personalized cover art and shareable data stories that are unique to each blend and shareable online. The Blend feature even includes a “taste match” score that shows you how similar or different your music preferences are. It also updates daily to adapt to your current listening habits. Spotify populates the playlist automatically so you won’t need to manually add songs at all. The feature will simply create a new playlist full of your and your friend’s favorite songs. Each time I make a Blend with someone there’s this awesome moment when we discover which artists and songs we both like and get to bond over how we discovered that artist or when we saw them in concert.With Spotify Blend, you can mix your favorite music with a friend to share your musical tastes. Blend is one of the first products we’ve developed that requires multiuser personalization, which has its unique challenges but also helps us create some really delightful experiences when we get it right. Once the friend has accepted the invite, Spotify will create the custom cover art and playlist.Īrjun Narayen, Product Manager told Spotify's For the Record, 'I think the thing that makes Blend such a unique product is the way it helps people find common ground with one another.

To access the Blend feature, users will need to head to the 'Made for You' tab on the mobile app, and after pressing 'Create Blend', users will need to invite a friend to take part. Ready to Blend? Get shared personalized playlists with % match scores /Z2jC4B2Os5 Similar to the annual Wrapped feature, each Spotify Blend playlist will automatically create a shareable story that will highlight songs that bring the friends together.īlend also includes new cover art that makes each playlist easily identifiable. The personalised playlist feature allows users to put their music compatibility with friends to the test by being provided with a percentage score that shows whether the two friends have similar taste in music. Blend was introduced in Beta form back in June, and today (31 August) it's now available to Spotify users worldwide.

How to send a spotify blend